Minimum Agricultural Product
A roadmap in idea development, market research & product launch
Starting something new is filled with uncertainty.
Who do I sell to?
What kind of products do they want to buy?
In this course:
Find your market before building a farm
Evaluate your market through research
Match your business goals to your ideal lifestyle
Launch your first MVP through a series of promotions through media, influencers and word of mouth
A Roadmap to Launch
M.A.P. the what, when. where, why & how of any new product or business
Address your business administration, marketing, sales, and processes
Creatively serve your clients by understanding why they buy
Premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects
M.A.P. out your business idea BEFORE making any large investments
Deep Dive on Your Idea
M.A.P. Framework
Evaluation of Assets
Identifying Goals
Product Brainstorming
MVP Development
Market Research
Product Variables
Cost & Pricing
Market Positioning
Promotions
Soft Launch
Scaling Up
The M.A.P. Course
Provided without cost.
Course Intro
Instructor Profile
Nick Burton
Businesses: founder of Victory Gardens & Victory Lunch Club
Location: Paris, TX
Careers before farming: Lawn Care, Retail Warehousing
Follow on IG: @state_of_the_soil
