Minimum Agricultural Product
a roadmap in idea development, market research & product launch
Starting something new is filled with uncertainty.
Who do I sell to?
What kind of products do they want to buy?
find your market before building a farm
evaluate your market through research
M.A.P. Framework
Evaluation of Assets
Identifying Goals
matching your business goals to your market
Product Brainstorming
MVP Development
Market Research
launching your first MVP through a series of promotions through media and word of mouth
Product Variables
Cost & Pricing
Market Positioning
looking at process, investments, pricing, and developing super fans through beta testing and local influencer collaborations
Promotions
Soft Launch
Scaling Up
creatively serving your clients by understanding why they buy
a roadmap to launch
M.A.P. the what, when. where, why & how of any new product or business
address your business administration, marketing, sales, and processes
premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects
the M.A.P. Course Introduction
Instructor Profile
Nick Burton
Businesses: founder of Victory Gardens & Victory Lunch Club
Location: Paris, TX
Careers before farming: Lawn Care, Retail Warehousing, Still thinks he’s in a band
Mission within the UFA: To assist others in drawing out and clarifying what they want for their goals within agriculture
Follow on IG: @state_of_the_soil
