Minimum Agricultural Product
a roadmap in idea development, market research & product launch
find your market before building a farm
evaluate your market through research
M.A.P. Framework
Evaluation of Assets
Identifying Goals
matching your business goals to your market
Product Brainstorming
MVP Development
Market Research
launching your first MVP through a series of promotions through media and word of mouth
Product Variables
Cost & Pricing
Market Positioning
looking at process, investments, pricing, and developing super fans through beta testing and local influencer collaborations
Promotions
Soft Launch
Scaling Up
Build your business to match your lifestyle goals, market opportunities, and creatively serve your clients by understanding why they buy
Plus...Workbooks, Bonus deep dives and MAP interviews
a roadmap to launch
M.A.P. the what, when. where, why & how of any new product or business
address your business administration, marketing, sales, and processes
premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects
the M.A.P. Course Introduction
Need one-on-one support?
The Urban Farm Academy MBA
hands on support from idea to launch
get one-on-one M.A.P. coaching
Brainstorm with business course instructors
What’s Included
All Business Masterclasses
Lifetime access to Business Masterclasses
One-on-One Consult with instructor
Schedule a call with the instructor after completion of each course
Email Access to MBA instructors
Instructors are active business owners with real-time experience
Monthly Group Call via Video Conference
Led by an Urban Farm Academy instructor or a special guest
In-Person MBA Meetups
A 3 day, in-person mastermind weekend held every year