Minimum Agricultural Product
a roadmap in idea development, market research & product launch
Starting something new is filled with uncertainty.
Who do I sell to?
What kind of products do they want to buy?
In this course
find your market before building a farm
evaluate your market through research
match your business goals to your ideal lifestyle
launch your first MVP through a series of promotions through media, influencers and word of mouth
M.A.P. Framework
Evaluation of Assets
Identifying Goals
Product Brainstorming
MVP Development
Market Research
Product Variables
Cost & Pricing
Market Positioning
Promotions
Soft Launch
Scaling Up
a roadmap to launch
M.A.P. the what, when. where, why & how of any new product or business
address your business administration, marketing, sales, and processes
creatively serve your clients by understanding why they buy
premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects
the M.A.P. Course Introduction
Instructor Profile
Nick Burton
Businesses: founder of Victory Gardens & Victory Lunch Club
Location: Paris, TX
Careers before farming: Lawn Care, Retail Warehousing
Follow on IG: @state_of_the_soil
