Minimum Agricultural Product

a roadmap in idea development, market research & product launch

Starting something new is filled with uncertainty.

Who do I sell to?

What kind of products do they want to buy?

In this course

find your market before building a farm


evaluate your market through research


match your business goals to your ideal lifestyle


launch your first MVP through a series of promotions through media, influencers and word of mouth

M.A.P. Framework

Evaluation of Assets

Identifying Goals

Product Brainstorming

MVP Development

Market Research

Product Variables

future of food and agriculture

Cost & Pricing

Market Positioning


Soft Launch

Scaling Up

a roadmap to launch


M.A.P. the what, when. where, why & how of any new product or business


address your business administration, marketing, sales, and processes


creatively serve your clients by understanding why they buy


premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects 


Access for life

the M.A.P. Course Introduction

Instructor Profile

Nick Burton


Businesses: founder of Victory Gardens & Victory Lunch Club

Location: Paris, TX

Careers before farming: Lawn Care, Retail Warehousing

Follow on IG: @state_of_the_soil