Minimum Agricultural Product

A roadmap in idea development, market research & product launch

Starting something new is filled with uncertainty.

Who do I sell to?

What kind of products do they want to buy?

In this course:

Find your market before building a farm

 Evaluate your market through research

 Match your business goals to your ideal lifestyle

Launch your first MVP through a series of promotions through media, influencers and word of mouth

A Roadmap to Launch

M.A.P. the what, when. where, why & how of any new product or business


Address your business administration, marketing, sales, and processes


Creatively serve your clients by understanding why they buy


Premium offerings, bread & butter markets, wholesale, affiliate, commodity, and passion projects 

M.A.P. out your business idea BEFORE making any large investments

Deep Dive on Your Idea

M.A.P. Framework

Evaluation of Assets

Identifying Goals

Product Brainstorming

MVP Development

Market Research

Product Variables

Cost & Pricing

Market Positioning


Soft Launch

Scaling Up

The M.A.P. Course


Provided without cost.


Course Intro

Instructor Profile


Nick Burton


Businesses: founder of Victory Gardens & Victory Lunch Club


Location: Paris, TX


Careers before farming: Lawn Care, Retail Warehousing


Follow on IG: @state_of_the_soil