By first considering your interests, we’ll move towards building a formula to exploring an outcome that meets the needs of you, your community and the environment.
It is a guide to building a business designed for a rapidly evolving food economy.
It is the framework I apply in my own businesses that allow me to take a $2 head of lettuce and turn it into a $10 salad that is pre-sold and delivered to our local clients. We do similar things with pizza, pesto and kombucha, which are available in meal plans we create on a weekly basis.
Farm Fusion is taking what we can grow or source locally, and turning it into a product that the masses want.
If we truly want to be leaders in rebuilding our food system, we need to lead with value and convenience. We need to realize that we’ve held onto outdated expectations when it comes to thinking the mass market will wake up and come to us. This doesn’t hold up to even our expectations for convenience and value even in our own lives (ahem, Amazon Prime member…).
We need to meet people where they are, in ways they want to be met, with a product they want.
But before we can get there, we have to take a step back and recalibrate. If we’re going to create something new, we don’t want to start by using an outdated sales channel, or a process that leaves a pile of waste behind.
We also don’t want to find ourselves working towards something that will make us miserable.
This begins by setting up the benchmarks that a farm fusion business model should look to maximize.
By looking at your interests, what drives you, and what an ideal day looks like, we can then start to hone in on a product or service that moves you towards the life and impact you intend to make.
As part of the Urban Farm Academy MBA, the Farm Fusion course leads off as it sets up the framework that helps you to thrive within the evolving world of food and agriculture. This framework can be taken to M.A.P., where you’ll begin walking through the critical steps from product development, market research, all the way to launch.